Best Mixpanel Alternatives (2026)
Looking for Mixpanel alternatives? Compare the top analytics & data tools with ratings, pricing, and features.
By Itai Varochik
About Mixpanel
Product analytics platform for tracking user behavior, funnels, and retention.
Rating: 4.5/5 | Pricing: Free – $28+/mo
Top Alternatives
PostHog
Rating: 4.5/5 | Pricing: Free tier / From $0 (usage-based)
All-in-one product analytics with session replay, feature flags, and A/B testing.
Amplitude
Rating: 4.4/5 | Pricing: Free – Custom
Digital analytics platform for understanding user behavior across web and mobile.
Hotjar
Rating: 4.3/5 | Pricing: Free – $99+/mo
Visual analytics tool with heatmaps, session recordings, and user feedback surveys.
Matomo
Rating: 4.2/5 | Pricing: Free (self-hosted) / Cloud from $23/mo
Privacy-focused open-source web analytics alternative to Google Analytics.
Frequently Asked Questions
Why look for Mixpanel alternatives?
While Mixpanel is a solid analytics & data tool, you might want alternatives for different pricing, features, or use cases. We've tested the top competitors to help you find the best fit.
What's the best free alternative to Mixpanel?
PostHog offers a free plan and is a strong alternative to Mixpanel.
How do we select these alternatives?
We test each analytics & data tool hands-on, evaluating features, pricing, ease of use, and customer support. Alternatives are ranked by overall score.