Best Semrush Alternatives (2026)
Looking for Semrush alternatives? Compare the top seo tools tools with ratings, pricing, and features.
By Itai Varochik
About Semrush
Comprehensive digital marketing suite for SEO, PPC, content, and competitive analysis.
Rating: 4.7/5 | Pricing: From $129/mo
Top Alternatives
Ahrefs
Rating: 4.8/5 | Pricing: From $99/mo
All-in-one SEO toolset for backlink analysis, keyword research, and site auditing.
Surfer SEO
Rating: 4.4/5 | Pricing: From $89/mo
AI-powered on-page SEO tool that optimizes content for higher search rankings.
Moz Pro
Rating: 4.3/5 | Pricing: From $99/mo
Established SEO platform known for Domain Authority and beginner-friendly tools.
SE Ranking
Rating: 4.3/5 | Pricing: From $65/mo
All-in-one SEO platform with competitive pricing and comprehensive rank tracking.
Frequently Asked Questions
Why look for Semrush alternatives?
While Semrush is a solid seo tools tool, you might want alternatives for different pricing, features, or use cases. We've tested the top competitors to help you find the best fit.
What's the best free alternative to Semrush?
Check our full list above for tools with free tiers or trials.
How do we select these alternatives?
We test each seo tools tool hands-on, evaluating features, pricing, ease of use, and customer support. Alternatives are ranked by overall score.