How to Choose the Right Email Marketing Platform in 2026
By Itai Varochik | Updated February 18, 2026 | 3 min read
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Frequently Asked Questions
What's the best email platform for beginners?
Mailchimp and ConvertKit offer the smoothest onboarding. Mailchimp has more templates; ConvertKit is simpler to learn.
Which platform has the best deliverability?
ConvertKit and ActiveCampaign consistently score highest in independent deliverability tests. Dedicated IP addresses (available on higher tiers) improve deliverability further.
Is Klaviyo worth it for non-e-commerce businesses?
Klaviyo is purpose-built for e-commerce. Non-e-commerce businesses get better value from ActiveCampaign or ConvertKit.
How do I migrate between email platforms?
Most platforms support CSV import/export. Automation workflows need to be rebuilt manually. Plan for a warm-up period on the new platform to establish sender reputation.