Best HubSpot Alternatives 2026: 7 CRMs Compared
By Itai Varochik | Updated February 18, 2026 | 3 min read
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Why look for hubspot alternatives
HubSpot is an excellent CRM and marketing platform, but its pricing escalates dramatically as your team grows. The free CRM is generous, but upgrading to Marketing Hub Professional ($800/mo) or Sales Hub Enterprise ($1,200/mo) can strain budgets quickly.
Common reasons to explore alternatives include: high per-seat costs, paying for features you do not use, needing deeper specialization in sales vs. marketing, or wanting a simpler tool without the complexity of HubSpot's full ecosystem.
Top hubspot alternatives
- Salesforce: The enterprise standard. More powerful but more complex and expensive. Best for large organizations with dedicated CRM administrators.
- Freshsales (Freshworks): AI-powered CRM with built-in phone and email. Excellent value with plans starting at $9/user/mo.
- Pipedrive: Sales-focused CRM with visual pipeline management. Simpler and more affordable than HubSpot for pure sales teams.
- Zoho CRM: Comprehensive CRM within the Zoho ecosystem. Strong automation and customization at lower price points.
- ActiveCampaign: Best for businesses that prioritize email marketing automation alongside CRM functionality.
- Monday.com CRM: Work OS with CRM capabilities. Best for teams already using Monday for project management.
- Close CRM: Built for inside sales teams with built-in calling, SMS, and email sequences.
Pricing comparison
- Freshsales: Free tier, Growth $9/user/mo, Pro $39/user/mo
- Pipedrive: Essential $14/user/mo, Advanced $29/user/mo, Professional $49/user/mo
- Zoho CRM: Free (3 users), Standard $14/user/mo, Professional $23/user/mo
- Close: Startup $49/mo (3 users), Professional $299/mo, Enterprise $699/mo
- HubSpot: Free CRM, Starter $20/mo, Professional $500/mo, Enterprise $1,200/mo
Most alternatives offer significant savings compared to HubSpot's paid tiers, especially for teams of 10 or more users.
Feature comparison matrix
- Best Free CRM: HubSpot (most generous free tier) or Zoho CRM (3 free users)
- Best for Sales Teams: Pipedrive or Close
- Best for Marketing + CRM: ActiveCampaign
- Best Enterprise Alternative: Salesforce
- Best Value: Freshsales or Zoho CRM
How to choose
Start by identifying your primary use case. If you need marketing automation with CRM, ActiveCampaign is the closest HubSpot alternative. If you need a pure sales CRM, Pipedrive or Close will serve you better at lower cost.
For teams that want the breadth of HubSpot without the price tag, Zoho CRM and Freshsales both offer comprehensive features with more accessible pricing. And if enterprise complexity is what you need, Salesforce remains the benchmark.
Frequently Asked Questions
What is the best free alternative to HubSpot?
Freshsales and Zoho CRM both offer free tiers. Freshsales includes built-in phone and email. Zoho CRM supports up to 3 users for free.
Is Salesforce better than HubSpot?
Salesforce is more powerful and customizable for complex enterprise needs. HubSpot is more intuitive and better for marketing-led organizations. The choice depends on your team size and technical resources.
Can I migrate from HubSpot to another CRM?
Yes, most CRM platforms offer migration tools or services. Data export from HubSpot is straightforward, but workflow and automation migration requires manual rebuilding.
Which HubSpot alternative is cheapest?
Freshsales (Growth at $9/user/mo) and Zoho CRM (Standard at $14/user/mo) are the most affordable paid options with meaningful feature sets.