8 Best Mailchimp Alternatives 2026: Cheaper & More Powerful
By Itai Varochik | Updated February 19, 2026 | 3 min read
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1. klaviyo: best for e-commerce
If you run an e-commerce store, Klaviyo is the upgrade. Deeper Shopify/WooCommerce integration, purchase-behavior automation, and precise revenue attribution make it the e-commerce email standard. Starts $30/month at 1K contacts. Best for: e-commerce businesses doing $10K+ monthly revenue.
2. convertkit (kit): best for creators
ConvertKit is designed for bloggers, YouTubers, podcasters, and online course creators. Visual automation builder, landing pages, digital product sales, and a subscriber-centric approach. Free for 1,000 subscribers, paid from $25/month.
3. activecampaign: best for automation
ActiveCampaign offers the most powerful automation builder in email marketing. Complex conditional workflows, site tracking, CRM integration, and predictive sending. From $29/month for 1,000 contacts.
4-8. more alternatives
Brevo: Best budget option, pricing based on emails sent not contacts (free for 300 emails/day). Constant Contact: Best for small businesses wanting phone support ($12/month). MailerLite: Best free plan with 1,000 subscribers and 12,000 emails/month. Beehiiv: Best for newsletter monetization (free for 2,500 subscribers). HubSpot Email: Best CRM + email integration (free CRM, Marketing Hub from $50/month).
How to choose
For e-commerce: Klaviyo. For creators: ConvertKit. For automation power: ActiveCampaign. For best free plan: MailerLite. For newsletter monetization: Beehiiv. For CRM integration: HubSpot.
Frequently Asked Questions
Why should I consider Mailchimp alternatives for my email marketing in 2026?
While Mailchimp is a popular choice, many businesses find its pricing can become expensive as their contact lists grow. Exploring alternatives like Brevo (Sendinblue), Constant Contact, or HubSpot can offer more advanced features, better scalability, or more cost-effective solutions tailored to specific needs.
What are some of the cheapest Mailchimp alternatives available in 2026?
For budget-conscious users, platforms like Brevo (Sendinblue) and MailerLite often stand out as more affordable Mailchimp alternatives. They offer robust free plans or competitive pricing tiers for growing businesses, providing essential email marketing features without breaking the bank.
Which Mailchimp alternative offers more powerful automation features?
HubSpot and ActiveCampaign are frequently cited for their superior marketing automation capabilities compared to Mailchimp. These platforms provide advanced workflow builders, CRM integrations, and sophisticated segmentation options to create highly personalized customer journeys.
Is Constant Contact a good Mailchimp alternative for small businesses?
Constant Contact is an excellent Mailchimp alternative for small businesses, especially those focusing on event marketing or e-commerce. It offers user-friendly templates, strong reporting, and dedicated support, making it easy to manage campaigns without extensive technical knowledge.
How does GetResponse compare to Mailchimp as an all-in-one marketing platform?
GetResponse distinguishes itself from Mailchimp by offering a more comprehensive suite of tools beyond just email marketing. It includes features like landing page builders, webinar hosting, and marketing automation, making it a powerful all-in-one platform for businesses seeking integrated solutions.
What advantages does Brevo (Sendinblue) offer over Mailchimp?
Brevo (Sendinblue) often provides more flexible pricing based on email volume rather than contact count, which can be advantageous for large lists with infrequent sends. It also integrates SMS marketing and live chat, offering a broader communication toolkit than Mailchimp.
Which Mailchimp alternative is best for e-commerce businesses?
Klaviyo is widely regarded as the top Mailchimp alternative for e-commerce businesses due to its deep integrations with platforms like Shopify and Magento. It excels at advanced segmentation, abandoned cart recovery, and personalized product recommendations, driving higher conversion rates for online stores.
Are there any Mailchimp alternatives that offer better customer support?
Many users report that Constant Contact and ActiveCampaign offer more accessible and responsive customer support compared to Mailchimp. They often provide phone support, dedicated account managers, or more comprehensive knowledge bases, which can be crucial for businesses needing assistance.