Ahrefs vs Moz
By Itai Varochik | Updated 2026
Quick Verdict
Overall Winner: Ahrefs (4.8/5)
We tested Ahrefs and Moz side-by-side. Ahrefs comes out ahead overall, but Moz may be better for specific use cases.
Score Breakdown
| Criteria | Ahrefs | Moz |
|---|---|---|
| Features | 9/10 | 8/10 |
| Ease of Use | 9/10 | 8.5/10 |
| Value for Money | 8.5/10 | 7/10 |
| Customer Support | 7.5/10 | 8/10 |
| Overall | 9.2/10 | 7.9/10 |
Feature Comparison
| Feature | Ahrefs | Moz |
|---|---|---|
| Backlink Analysis | Yes | No |
| Keyword Research | Yes | No |
| Site Audit | Yes | Yes |
| Rank Tracking | Yes | No |
| Content Explorer | Yes | No |
| Site Explorer | Yes | No |
| Batch Analysis | Yes | No |
| Alerts | Yes | No |
| Keyword Explorer | No | Yes |
| Domain Authority | No | Yes |
Pricing Comparison
Ahrefs: From $99/mo
Moz: From $99/mo
Ahrefs Pros & Cons
Pros
- Largest and most accurate backlink database (35T+ links), updated frequently.
- Intuitive, clean user interface with excellent data visualization.
- Excellent keyword explorer with unique click data and 'parent topic' insights.
- Content gap analysis and 'Also rank for' suggestions reveal hidden opportunities.
- Free Webmaster Tools for site owners to audit and explore their own sites.
- Comprehensive site audit identifies 100+ technical SEO issues with actionable advice.
Cons
- No PPC or social media tools included, requiring additional subscriptions for a full marketing stack.
- Expensive for beginners or small businesses with limited budgets ($99/mo minimum).
- Limited free features compared to competitors like Semrush, which offers more basic tools.
- No phone support, relying primarily on email and in-app chat for customer service.
- Traffic estimations, while useful for comparison, can deviate from actual analytics data.
Moz Pros & Cons
Pros
- Beginner-friendly UI
- Domain Authority metric
- Good learning resources
- Accurate local SEO
Cons
- Smaller keyword database
- Slower updates
- Limited content tools
- Higher entry price
Key Specifications
| Spec | Ahrefs | Moz |
|---|---|---|
| Rating | 4.8/5 | 4.3/5 |
| Pricing | From $99/mo | From $99/mo |
| Year Founded | 2011 | 2004 |
| Headquarters | Singapore | Seattle, WA |
| Employees | 400+ | N/A |
| PPC Tools | No | N/A |
| Backlink Index | 35T+ links | N/A |
| Content Marketing | Content Explorer only | N/A |
| Countries Covered | 170+ | N/A |
Our Verdict
Ahrefs wins overall. Choose Ahrefs if you value SEO professionals focused on organic growth and competitive analysis.. Choose Moz if you prioritize SEO beginners.
Frequently Asked Questions
Is Ahrefs better than Moz?
Based on our testing, Ahrefs scores higher with a rating of 4.8/5 compared to Moz's 4.3/5. However, the best choice depends on your specific needs.
What is the main difference between Ahrefs and Moz?
Ahrefs is known for: All-in-one SEO toolset for backlink analysis, keyword research, and site auditing.. Moz is known for: SEO toolkit with Domain Authority metric, keyword research, and site crawling features..
Which is cheaper, Ahrefs or Moz?
Ahrefs pricing: From $99/mo. Moz pricing: From $99/mo.
Can I use Ahrefs and Moz together?
While both tools serve similar purposes in the SEO Tools category, some users do use complementary features from both platforms.
What are the pros of Ahrefs?
Largest and most accurate backlink database (35T+ links), updated frequently.. Intuitive, clean user interface with excellent data visualization.. Excellent keyword explorer with unique click data and 'parent topic' insights.
What are the pros of Moz?
Beginner-friendly UI. Domain Authority metric. Good learning resources
Which seo tools should I choose?
Choose Ahrefs if you value SEO professionals focused on organic growth and competitive analysis.. Choose Moz if you prioritize SEO beginners.