Brevo vs Klaviyo
By Itai Varochik | Updated 2026
Quick Verdict
Overall Winner: Klaviyo (4.5/5)
We tested Brevo and Klaviyo side-by-side. Klaviyo comes out ahead overall, but Brevo may be better for specific use cases.
Score Breakdown
| Criteria | Brevo | Klaviyo |
|---|---|---|
| Features | 8/10 | 9.5/10 |
| Ease of Use | 8.5/10 | 7.5/10 |
| Value for Money | 9/10 | 8/10 |
| Customer Support | 7.5/10 | 7.5/10 |
| Overall | 8.2/10 | 8.8/10 |
Feature Comparison
| Feature | Brevo | Klaviyo |
|---|---|---|
| Email Campaigns | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Built-in CRM | Yes | No |
| Flows | No | Yes |
| Segmentation | No | Yes |
| Analytics | No | Yes |
| Predictive Analytics | No | Yes |
| Product Recommendations | No | Yes |
Pricing Comparison
Brevo: Free tier / From $25/mo
Klaviyo: Free – $150+/mo
Brevo Pros & Cons
Pros
- Generous free tier
- Email + SMS + CRM
- Affordable pricing
- Good automation
Cons
- Email editor less polished
- Deliverability can vary
- Support response times
- Limited templates
Klaviyo Pros & Cons
Pros
- Best-in-class Shopify integration
- Revenue attribution for every email
- Powerful segmentation based on purchase behavior
- SMS and email in one platform
- Predictive analytics for customer lifetime value
Cons
- More expensive than Mailchimp and alternatives
- Steep learning curve for beginners
- Email template builder could be more polished
- Not suited for non-e-commerce businesses
Key Specifications
| Spec | Brevo | Klaviyo |
|---|---|---|
| Rating | 4.3/5 | 4.5/5 |
| Pricing | Free tier / From $25/mo | Free – $150+/mo |
| Year Founded | 2012 | 2012 |
| Headquarters | Paris, France | Boston, MA |
| Employees | N/A | 1,500+ |
| Best For | N/A | E-commerce brands |
| Free Plan | N/A | Yes (250 contacts) |
| SMS Marketing | N/A | Yes |
Our Verdict
Klaviyo wins overall. Choose Brevo if you value Small businesses. Choose Klaviyo if you prioritize Shopify and WooCommerce store owners.
Frequently Asked Questions
Is Brevo better than Klaviyo?
Based on our testing, Klaviyo scores higher with a rating of 4.5/5 compared to Brevo's 4.3/5. However, the best choice depends on your specific needs.
What is the main difference between Brevo and Klaviyo?
Brevo is known for: All-in-one marketing platform (formerly Sendinblue) with email, SMS, and CRM.. Klaviyo is known for: The email and SMS marketing platform purpose-built for e-commerce revenue..
Which is cheaper, Brevo or Klaviyo?
Brevo pricing: Free tier / From $25/mo. Klaviyo pricing: Free – $150+/mo.
Can I use Brevo and Klaviyo together?
While both tools serve similar purposes in the Email Marketing category, some users do use complementary features from both platforms.
What are the pros of Brevo?
Generous free tier. Email + SMS + CRM. Affordable pricing
What are the pros of Klaviyo?
Best-in-class Shopify integration. Revenue attribution for every email. Powerful segmentation based on purchase behavior
Which email marketing should I choose?
Choose Brevo if you value Small businesses. Choose Klaviyo if you prioritize Shopify and WooCommerce store owners.