Brevo vs Mailchimp
By Itai Varochik | Updated 2026
Quick Verdict
Overall Winner: Brevo (4.3/5)
We tested Brevo and Mailchimp side-by-side. Brevo comes out ahead overall, but Mailchimp may be better for specific use cases.
Score Breakdown
| Criteria | Brevo | Mailchimp |
|---|---|---|
| Features | 8/10 | 7.5/10 |
| Ease of Use | 8.5/10 | 9/10 |
| Value for Money | 9/10 | 7/10 |
| Customer Support | 7.5/10 | 7/10 |
| Overall | 8.2/10 | 7.8/10 |
Feature Comparison
| Feature | Brevo | Mailchimp |
|---|---|---|
| Email Campaigns | Yes | No |
| SMS Marketing | Yes | No |
| Built-in CRM | Yes | No |
| Email Builder | No | Yes |
| Automation | No | Yes |
| Landing Pages | No | Yes |
| Analytics | No | Yes |
| CRM | No | Yes |
| Social Posting | No | Yes |
Pricing Comparison
Brevo: Free tier / From $25/mo
Mailchimp: Free – $350/mo
Brevo Pros & Cons
Pros
- Generous free tier
- Email + SMS + CRM
- Affordable pricing
- Good automation
Cons
- Email editor less polished
- Deliverability can vary
- Support response times
- Limited templates
Mailchimp Pros & Cons
Pros
- Best email template builder in the industry
- Creative Assistant generates brand-matched designs
- Generous (if reduced) free plan
- Built-in landing pages and social ads
- Excellent reporting with industry benchmarks
Cons
- Free plan reduced to 500 contacts
- Pricing scales quickly with list size
- Automations less powerful than Klaviyo/ActiveCampaign
- Phone support only on $350+ plan
- Increasing upsells since Intuit acquisition
Key Specifications
| Spec | Brevo | Mailchimp |
|---|---|---|
| Rating | 4.3/5 | 4.3/5 |
| Pricing | Free tier / From $25/mo | Free – $350/mo |
| Year Founded | 2012 | 2001 |
| Headquarters | Paris, France | Atlanta, GA |
| Employees | N/A | 1,200+ |
| Best For | N/A | Small businesses |
| Free Plan | N/A | Yes (500 contacts) |
Our Verdict
Brevo wins overall. Choose Brevo if you value Small businesses. Choose Mailchimp if you prioritize Small businesses just starting email marketing.
Frequently Asked Questions
Is Brevo better than Mailchimp?
Based on our testing, Brevo scores higher with a rating of 4.3/5 compared to Mailchimp's 4.3/5. However, the best choice depends on your specific needs.
What is the main difference between Brevo and Mailchimp?
Brevo is known for: All-in-one marketing platform (formerly Sendinblue) with email, SMS, and CRM.. Mailchimp is known for: The most recognized email marketing platform with templates, automations, landing pages, and a basic CRM for small businesses..
Which is cheaper, Brevo or Mailchimp?
Brevo pricing: Free tier / From $25/mo. Mailchimp pricing: Free – $350/mo.
Can I use Brevo and Mailchimp together?
While both tools serve similar purposes in the Email Marketing category, some users do use complementary features from both platforms.
What are the pros of Brevo?
Generous free tier. Email + SMS + CRM. Affordable pricing
What are the pros of Mailchimp?
Best email template builder in the industry. Creative Assistant generates brand-matched designs. Generous (if reduced) free plan
Which email marketing should I choose?
Choose Brevo if you value Small businesses. Choose Mailchimp if you prioritize Small businesses just starting email marketing.