ConvertKit vs Brevo
By Itai Varochik | Updated 2026
Quick Verdict
Overall Winner: ConvertKit (4.4/5)
We tested ConvertKit and Brevo side-by-side. ConvertKit comes out ahead overall, but Brevo may be better for specific use cases.
Score Breakdown
| Criteria | ConvertKit | Brevo |
|---|---|---|
| Features | 7.5/10 | 8/10 |
| Ease of Use | 9/10 | 8.5/10 |
| Value for Money | 8.5/10 | 9/10 |
| Customer Support | 8.5/10 | 7.5/10 |
| Overall | 8.3/10 | 8.2/10 |
Feature Comparison
| Feature | ConvertKit | Brevo |
|---|---|---|
| Email Sequences | Yes | No |
| Visual Automations | Yes | No |
| Landing Pages | Yes | No |
| Commerce | Yes | No |
| Subscriber Tagging | Yes | No |
| Newsletter | Yes | No |
| Forms | Yes | No |
| Broadcasts | Yes | No |
| Email Campaigns | No | Yes |
| SMS Marketing | No | Yes |
| Built-in CRM | No | Yes |
Pricing Comparison
ConvertKit: Free – $59+/mo
Brevo: Free tier / From $25/mo
ConvertKit Pros & Cons
Pros
- Built specifically for content creators with a creator-centric interface and features
- Simple yet powerful visual automations for complex subscriber journeys
- Industry-leading email deliverability ensures messages reach the inbox consistently
- Free plan available for up to 1,000 subscribers, ideal for starting out
- Integrated Commerce features for selling digital products directly
- Tag-based subscriber management prevents duplicate contacts and simplifies segmentation
Cons
- Limited email design options and template customization compared to competitors
- Basic reporting and analytics, lacking advanced insights for granular optimization
- Can become expensive for larger subscriber lists, especially for those not monetizing heavily
- No A/B testing for email content (only subject lines)
Brevo Pros & Cons
Pros
- Generous free tier
- Email + SMS + CRM
- Affordable pricing
- Good automation
Cons
- Email editor less polished
- Deliverability can vary
- Support response times
- Limited templates
Key Specifications
| Spec | ConvertKit | Brevo |
|---|---|---|
| Rating | 4.4/5 | 4.3/5 |
| Pricing | Free – $59+/mo | Free tier / From $25/mo |
| Year Founded | 2013 | 2012 |
| Headquarters | Boise, ID | Paris, France |
| Employees | 80+ | N/A |
| Best For | Creators & bloggers | N/A |
| Free Plan | Yes (1,000 subscribers) | N/A |
Our Verdict
ConvertKit wins overall. Choose ConvertKit if you value Bloggers building an email list and nurturing their readership. Choose Brevo if you prioritize Small businesses.
Frequently Asked Questions
Is ConvertKit better than Brevo?
Based on our testing, ConvertKit scores higher with a rating of 4.4/5 compared to Brevo's 4.3/5. However, the best choice depends on your specific needs.
What is the main difference between ConvertKit and Brevo?
ConvertKit is known for: Email marketing platform designed for creators, bloggers, and online businesses.. Brevo is known for: All-in-one marketing platform (formerly Sendinblue) with email, SMS, and CRM..
Which is cheaper, ConvertKit or Brevo?
ConvertKit pricing: Free – $59+/mo. Brevo pricing: Free tier / From $25/mo.
Can I use ConvertKit and Brevo together?
While both tools serve similar purposes in the Email Marketing category, some users do use complementary features from both platforms.
What are the pros of ConvertKit?
Built specifically for content creators with a creator-centric interface and features. Simple yet powerful visual automations for complex subscriber journeys. Industry-leading email deliverability ensures messages reach the inbox consistently
What are the pros of Brevo?
Generous free tier. Email + SMS + CRM. Affordable pricing
Which email marketing should I choose?
Choose ConvertKit if you value Bloggers building an email list and nurturing their readership. Choose Brevo if you prioritize Small businesses.