Klaviyo vs ActiveCampaign
By Itai Varochik | Updated 2026
Quick Verdict
Overall Winner: Klaviyo (4.5/5)
We tested Klaviyo and ActiveCampaign side-by-side. Klaviyo comes out ahead overall, but ActiveCampaign may be better for specific use cases.
Score Breakdown
| Criteria | Klaviyo | ActiveCampaign |
|---|---|---|
| Features | 9.5/10 | 9.2/10 |
| Ease of Use | 7.5/10 | 7.5/10 |
| Value for Money | 8/10 | 8.8/10 |
| Customer Support | 7.5/10 | 8/10 |
| Overall | 8.8/10 | 8.6/10 |
Feature Comparison
| Feature | Klaviyo | ActiveCampaign |
|---|---|---|
| Email Campaigns | Yes | No |
| Flows | Yes | No |
| Segmentation | Yes | No |
| SMS Marketing | Yes | No |
| Analytics | Yes | No |
| Predictive Analytics | Yes | No |
| Product Recommendations | Yes | No |
| Automation Builder | No | Yes |
| CRM | No | Yes |
| Predictive Sending | No | Yes |
Pricing Comparison
Klaviyo: Free – $150+/mo
ActiveCampaign: From $29/mo
Klaviyo Pros & Cons
Pros
- Best-in-class Shopify integration
- Revenue attribution for every email
- Powerful segmentation based on purchase behavior
- SMS and email in one platform
- Predictive analytics for customer lifetime value
Cons
- More expensive than Mailchimp and alternatives
- Steep learning curve for beginners
- Email template builder could be more polished
- Not suited for non-e-commerce businesses
ActiveCampaign Pros & Cons
Pros
- Best automation builder
- Advanced segmentation
- CRM included
- Great deliverability
Cons
- Steeper learning curve
- No free tier
- Can get expensive
- Complex for beginners
Key Specifications
| Spec | Klaviyo | ActiveCampaign |
|---|---|---|
| Rating | 4.5/5 | 4.5/5 |
| Pricing | Free – $150+/mo | From $29/mo |
| Year Founded | 2012 | 2003 |
| Headquarters | Boston, MA | Chicago, IL |
| Employees | 1,500+ | N/A |
| Best For | E-commerce brands | N/A |
| Free Plan | Yes (250 contacts) | N/A |
| SMS Marketing | Yes | N/A |
Our Verdict
Klaviyo wins overall. Choose Klaviyo if you value Shopify and WooCommerce store owners. Choose ActiveCampaign if you prioritize Advanced marketers.
Frequently Asked Questions
Is Klaviyo better than ActiveCampaign?
Based on our testing, Klaviyo scores higher with a rating of 4.5/5 compared to ActiveCampaign's 4.5/5. However, the best choice depends on your specific needs.
What is the main difference between Klaviyo and ActiveCampaign?
Klaviyo is known for: The email and SMS marketing platform purpose-built for e-commerce revenue.. ActiveCampaign is known for: Advanced email marketing and automation platform for sophisticated customer journeys..
Which is cheaper, Klaviyo or ActiveCampaign?
Klaviyo pricing: Free – $150+/mo. ActiveCampaign pricing: From $29/mo.
Can I use Klaviyo and ActiveCampaign together?
While both tools serve similar purposes in the Email Marketing category, some users do use complementary features from both platforms.
What are the pros of Klaviyo?
Best-in-class Shopify integration. Revenue attribution for every email. Powerful segmentation based on purchase behavior
What are the pros of ActiveCampaign?
Best automation builder. Advanced segmentation. CRM included
Which email marketing should I choose?
Choose Klaviyo if you value Shopify and WooCommerce store owners. Choose ActiveCampaign if you prioritize Advanced marketers.