Pipedrive vs HubSpot
By Itai Varochik | Updated 2026
Quick Verdict
Overall Winner: HubSpot (4.6/5)
We tested Pipedrive and HubSpot side-by-side. HubSpot comes out ahead overall, but Pipedrive may be better for specific use cases.
Score Breakdown
| Criteria | Pipedrive | HubSpot |
|---|---|---|
| Features | 7.5/10 | 9/10 |
| Ease of Use | 9/10 | 9.5/10 |
| Value for Money | 8/10 | 7.5/10 |
| Customer Support | 7.5/10 | 8.5/10 |
| Overall | 8/10 | 8.8/10 |
Feature Comparison
| Feature | Pipedrive | HubSpot |
|---|---|---|
| Visual Pipeline | Yes | No |
| Email Tracking | Yes | No |
| Automation | Yes | No |
| CRM | No | Yes |
| Email Marketing | No | Yes |
| Sales Pipeline | No | Yes |
| Landing Pages | No | Yes |
| Analytics | No | Yes |
| Service Hub | No | Yes |
| CMS Hub | No | Yes |
Pricing Comparison
Pipedrive: From $14/mo
HubSpot: Free – $3,600/mo
Pipedrive Pros & Cons
Pros
- Best visual pipeline
- Very intuitive
- Strong mobile app
- Good email integration
Cons
- Limited marketing features
- Basic reporting
- No free tier
- Add-ons can add up
HubSpot Pros & Cons
Pros
- Generous free CRM with unlimited users
- Exceptional UI/UX across all hubs
- All-in-one platform eliminates tool sprawl
- Huge integration ecosystem (1,500+ apps)
- World-class educational content
Cons
- Gets expensive fast at Professional/Enterprise tiers
- Annual contract lock-in on paid plans
- Limited customization on free plan
- Onboarding fees for Professional and Enterprise
Key Specifications
| Spec | Pipedrive | HubSpot |
|---|---|---|
| Rating | 4.5/5 | 4.6/5 |
| Pricing | From $14/mo | Free – $3,600/mo |
| Year Founded | 2010 | 2006 |
| Headquarters | Tallinn, Estonia | Cambridge, MA |
| Employees | N/A | 7,000+ |
| Free Plan | N/A | Yes (unlimited users) |
| Best For Size | N/A | SMB (10–200 employees) |
| Marketing Automation | N/A | Yes (Professional+) |
| AppExchange / Marketplace | N/A | 1,500+ integrations |
Our Verdict
HubSpot wins overall. Choose Pipedrive if you value Sales teams. Choose HubSpot if you prioritize Growing startups scaling their sales process.
Frequently Asked Questions
Is Pipedrive better than HubSpot?
Based on our testing, HubSpot scores higher with a rating of 4.6/5 compared to Pipedrive's 4.5/5. However, the best choice depends on your specific needs.
What is the main difference between Pipedrive and HubSpot?
Pipedrive is known for: Sales-focused CRM with visual pipeline management and intuitive drag-and-drop interface.. HubSpot is known for: All-in-one CRM with marketing, sales, and service hubs for growing businesses..
Which is cheaper, Pipedrive or HubSpot?
Pipedrive pricing: From $14/mo. HubSpot pricing: Free – $3,600/mo.
Can I use Pipedrive and HubSpot together?
While both tools serve similar purposes in the CRM Software category, some users do use complementary features from both platforms.
What are the pros of Pipedrive?
Best visual pipeline. Very intuitive. Strong mobile app
What are the pros of HubSpot?
Generous free CRM with unlimited users. Exceptional UI/UX across all hubs. All-in-one platform eliminates tool sprawl
Which crm software should I choose?
Choose Pipedrive if you value Sales teams. Choose HubSpot if you prioritize Growing startups scaling their sales process.