Salesforce vs HubSpot
By Itai Varochik | Updated 2026
Quick Verdict
Overall Winner: HubSpot (4.6/5)
We tested Salesforce and HubSpot side-by-side. HubSpot comes out ahead overall, but Salesforce may be better for specific use cases.
Score Breakdown
| Criteria | Salesforce | HubSpot |
|---|---|---|
| Features | 9.8/10 | 9/10 |
| Ease of Use | 6.5/10 | 9.5/10 |
| Value for Money | 6.5/10 | 7.5/10 |
| Customer Support | 7.5/10 | 8.5/10 |
| Overall | 8.2/10 | 8.8/10 |
Feature Comparison
| Feature | Salesforce | HubSpot |
|---|---|---|
| Sales Cloud | Yes | No |
| Service Cloud | Yes | No |
| Marketing Cloud | Yes | No |
| Einstein AI | Yes | No |
| AppExchange | Yes | No |
| Flow Builder | Yes | No |
| Tableau | Yes | No |
| CRM | No | Yes |
| Email Marketing | No | Yes |
| Sales Pipeline | No | Yes |
| Landing Pages | No | Yes |
| Analytics | No | Yes |
| Service Hub | No | Yes |
| CMS Hub | No | Yes |
Pricing Comparison
Salesforce: From $25/user/mo
HubSpot: Free – $3,600/mo
Salesforce Pros & Cons
Pros
- Market-leading CRM with 150,000+ customers
- Unmatched customization and scalability
- 5,000+ integrations on AppExchange
- Einstein AI for predictive analytics
- Free Trailhead training platform
- Comprehensive cloud ecosystem
Cons
- Expensive ($25-$500+/user/month)
- Steep learning curve requiring admin expertise
- Implementation costs can be substantial
- Overkill for small businesses
- Complex pricing with many add-ons
HubSpot Pros & Cons
Pros
- Generous free CRM with unlimited users
- Exceptional UI/UX across all hubs
- All-in-one platform eliminates tool sprawl
- Huge integration ecosystem (1,500+ apps)
- World-class educational content
Cons
- Gets expensive fast at Professional/Enterprise tiers
- Annual contract lock-in on paid plans
- Limited customization on free plan
- Onboarding fees for Professional and Enterprise
Key Specifications
| Spec | Salesforce | HubSpot |
|---|---|---|
| Rating | 4/5 | 4.6/5 |
| Pricing | From $25/user/mo | Free – $3,600/mo |
| Year Founded | 1999 | 2006 |
| Headquarters | San Francisco, CA | Cambridge, MA |
| Employees | 73,000+ | 7,000+ |
| Free Plan | No | Yes (unlimited users) |
| Best For Size | Enterprise (200+ employees) | SMB (10–200 employees) |
| Marketing Automation | Yes (Marketing Cloud) | Yes (Professional+) |
| AppExchange / Marketplace | 7,000+ apps | 1,500+ integrations |
Our Verdict
HubSpot wins overall. Choose Salesforce if you value Mid-to-large enterprises needing scalable CRM. Choose HubSpot if you prioritize Growing startups scaling their sales process.
Frequently Asked Questions
Is Salesforce better than HubSpot?
Based on our testing, HubSpot scores higher with a rating of 4.6/5 compared to Salesforce's 4/5. However, the best choice depends on your specific needs.
What is the main difference between Salesforce and HubSpot?
Salesforce is known for: The world's #1 CRM platform for enterprise sales, service, and marketing.. HubSpot is known for: All-in-one CRM with marketing, sales, and service hubs for growing businesses..
Which is cheaper, Salesforce or HubSpot?
Salesforce pricing: From $25/user/mo. HubSpot pricing: Free – $3,600/mo.
Can I use Salesforce and HubSpot together?
While both tools serve similar purposes in the CRM Software category, some users do use complementary features from both platforms.
What are the pros of Salesforce?
Market-leading CRM with 150,000+ customers. Unmatched customization and scalability. 5,000+ integrations on AppExchange
What are the pros of HubSpot?
Generous free CRM with unlimited users. Exceptional UI/UX across all hubs. All-in-one platform eliminates tool sprawl
Which crm software should I choose?
Choose Salesforce if you value Mid-to-large enterprises needing scalable CRM. Choose HubSpot if you prioritize Growing startups scaling their sales process.