SE Ranking vs Semrush
By Itai Varochik | Updated 2026
Quick Verdict
Overall Winner: Semrush (4.7/5)
We tested SE Ranking and Semrush side-by-side. Semrush comes out ahead overall, but SE Ranking may be better for specific use cases.
Score Breakdown
| Criteria | SE Ranking | Semrush |
|---|---|---|
| Features | 8/10 | 9.5/10 |
| Ease of Use | 8.5/10 | 8/10 |
| Value for Money | 9/10 | 8.5/10 |
| Customer Support | 7.5/10 | 8/10 |
| Overall | 8.3/10 | 9/10 |
Feature Comparison
| Feature | SE Ranking | Semrush |
|---|---|---|
| Rank Tracking | Yes | No |
| Site Audit | Yes | Yes |
| Competitor Research | Yes | No |
| Keyword Research | No | Yes |
| Position Tracking | No | Yes |
| PPC Analysis | No | Yes |
| Social Media | No | Yes |
| Content Marketing | No | Yes |
| Link Building | No | Yes |
Pricing Comparison
SE Ranking: From $65/mo
Semrush: From $129/mo
SE Ranking Pros & Cons
Pros
- Most affordable full suite
- Accurate rank tracking
- White-label reports
- Good API
Cons
- Smaller backlink database
- Less brand recognition
- UI less polished
- Limited content tools
Semrush Pros & Cons
Pros
- All-in-one marketing suite with 55+ tools
- Excellent competitive analysis and market intelligence
- PPC tools with competitor ad monitoring
- Content marketing toolkit with SEO writing assistant
- Largest keyword database (25B+ keywords)
Cons
- Higher starting price than most SEO-only tools
- Interface can be overwhelming for beginners
- Add-on costs for agency and local SEO features
- Data accuracy varies for low-volume keywords
Key Specifications
| Spec | SE Ranking | Semrush |
|---|---|---|
| Rating | 4.3/5 | 4.7/5 |
| Pricing | From $65/mo | From $129/mo |
| Year Founded | 2013 | 2008 |
| Headquarters | Palo Alto, CA | Boston, MA |
| Employees | N/A | 1,000+ |
| PPC Tools | N/A | Yes |
| Keyword Database | N/A | 25B+ keywords |
| Content Marketing | N/A | Yes |
| Countries Covered | N/A | 130+ |
Our Verdict
Semrush wins overall. Choose SE Ranking if you value Small agencies. Choose Semrush if you prioritize Digital marketing teams needing one platform.
Frequently Asked Questions
Is SE Ranking better than Semrush?
Based on our testing, Semrush scores higher with a rating of 4.7/5 compared to SE Ranking's 4.3/5. However, the best choice depends on your specific needs.
What is the main difference between SE Ranking and Semrush?
SE Ranking is known for: All-in-one SEO platform with competitive pricing and comprehensive rank tracking.. Semrush is known for: Comprehensive digital marketing suite for SEO, PPC, content, and competitive analysis..
Which is cheaper, SE Ranking or Semrush?
SE Ranking pricing: From $65/mo. Semrush pricing: From $129/mo.
Can I use SE Ranking and Semrush together?
While both tools serve similar purposes in the SEO Tools category, some users do use complementary features from both platforms.
What are the pros of SE Ranking?
Most affordable full suite. Accurate rank tracking. White-label reports
What are the pros of Semrush?
All-in-one marketing suite with 55+ tools. Excellent competitive analysis and market intelligence. PPC tools with competitor ad monitoring
Which seo tools should I choose?
Choose SE Ranking if you value Small agencies. Choose Semrush if you prioritize Digital marketing teams needing one platform.