Wix vs Shopify
By Itai Varochik | Updated 2026
Quick Verdict
Overall Winner: Shopify (4.5/5)
We tested Wix and Shopify side-by-side. Shopify comes out ahead overall, but Wix may be better for specific use cases.
Score Breakdown
| Criteria | Wix | Shopify |
|---|---|---|
| Features | 4.3/10 | 4.5/10 |
| Ease of Use | 4.5/10 | 4.3/10 |
| Value for Money | 3.7/10 | 4/10 |
| Customer Support | 3.6/10 | 3.9/10 |
| Overall | 4/10 | 4.2/10 |
Feature Comparison
| Feature | Wix | Shopify |
|---|---|---|
| Drag and Drop Editor | No | No |
| Wix ADI (Artificial Design Intelligence) | No | No |
| Template Library | No | No |
| App Market | No | No |
| Integrated SEO Tools | No | No |
| Online Store Builder | No | No |
| Payment Processing | No | No |
| Inventory Management | No | No |
| Marketing & SEO Tools | No | No |
| App Store | No | No |
Pricing Comparison
Wix: Free plan available; premium from $17/month
Shopify: From $39/month
Wix Pros & Cons
Pros
- Extensive template library with over 900 options
- Intuitive drag and drop editor for visual site building
- Wix ADI (Artificial Design Intelligence) for rapid site creation
- Comprehensive app market for extended functionality
- Integrated SEO tools to improve search engine visibility
Cons
- Website templates cannot be changed once published
- Performance can be slower for complex sites with many apps
- Migrating content off the platform can be challenging
Shopify Pros & Cons
Pros
- Comprehensive e-commerce ecosystem with extensive app store
- Scalable for businesses from startups to large enterprises
- User friendly interface for store setup and management
- Robust marketing and SEO tools built in
- Reliable hosting and security infrastructure
Cons
- Transaction fees apply if not using Shopify Payments
- Customization can be limited without coding knowledge on lower tiers
- Pricing can become expensive for advanced features or high volume stores
- Reliance on third party apps for certain functionalities
Key Specifications
| Spec | Wix | Shopify |
|---|---|---|
| Rating | 4.3/5 | 4.5/5 |
| Pricing | Free plan available; premium from $17/month | From $39/month |
| Year Founded | N/A | 2006 |
| Headquarters | N/A | Ottawa, Canada |
Our Verdict
Shopify wins overall. Choose Wix if you value Small businesses and entrepreneurs. Choose Shopify if you prioritize Small to medium sized businesses launching an online store.
Frequently Asked Questions
Is Wix better than Shopify?
Based on our testing, Shopify scores higher with a rating of 4.5/5 compared to Wix's 4.3/5. However, the best choice depends on your specific needs.
What is the main difference between Wix and Shopify?
Wix is known for: Flexible website builder with 900+ templates, AI site generation, and extensive app marketplace.. Shopify is known for: The world's leading e-commerce platform powering 4.8M+ online stores..
Which is cheaper, Wix or Shopify?
Wix pricing: Free plan available; premium from $17/month. Shopify pricing: From $39/month.
Can I use Wix and Shopify together?
While both tools serve similar purposes in the Design Tools category, some users do use complementary features from both platforms.
What are the pros of Wix?
Extensive template library with over 900 options. Intuitive drag and drop editor for visual site building. Wix ADI (Artificial Design Intelligence) for rapid site creation
What are the pros of Shopify?
Comprehensive e-commerce ecosystem with extensive app store. Scalable for businesses from startups to large enterprises. User friendly interface for store setup and management
Which design tools should I choose?
Choose Wix if you value Small businesses and entrepreneurs. Choose Shopify if you prioritize Small to medium sized businesses launching an online store.