Email Marketing

The practice of sending targeted emails to a subscriber list to nurture leads, promote products, and build customer relationships at scale.

Email marketing consistently delivers the highest ROI of any digital marketing channel — averaging $36 for every $1 spent. It lets you reach your audience directly, without algorithm interference.

Key Email Types

  • **Newsletters**: Regular content updates to subscribers
  • **Drip sequences**: Automated series triggered by actions (signup, purchase)
  • **Promotional**: Sales, discounts, product launches
  • **Transactional**: Order confirmations, receipts, password resets

Metrics That Matter

  • **Open rate**: Industry average 20-25%
  • **Click-through rate (CTR)**: Average 2-5%
  • **Unsubscribe rate**: Keep below 0.5%
  • **Deliverability**: Percentage that reaches inboxes vs. spam folders

FAQ

Is email marketing still effective?

Absolutely. Email generates an average $36 ROI per $1 spent, outperforming social media, paid ads, and SEO. It's the only major channel where you fully own your audience.

How do I build an email list?

Offer valuable lead magnets (ebooks, templates, tools), add signup forms to your website, use exit-intent popups, and promote your newsletter on social media. Never buy email lists.