SEO (Search Engine Optimization)

The practice of optimizing websites and content to rank higher in search engine results pages, increasing organic (non-paid) traffic.

Search Engine Optimization (SEO) is the process of improving your website's visibility in search engines like Google. It involves optimizing content, technical infrastructure, and off-site signals to rank higher for relevant search queries.

The Three Pillars of SEO

  • **On-page SEO**: Optimizing individual page content, title tags, meta descriptions, headers, and internal links
  • **Technical SEO**: Site speed, mobile-friendliness, crawlability, structured data, and Core Web Vitals
  • **Off-page SEO**: Building backlinks, brand mentions, and domain authority through external sources

Key SEO Metrics

  • **Organic traffic**: Visitors coming from search engines
  • **Keyword rankings**: Where your pages rank for target search terms
  • **Domain authority/rating**: A score predicting how well your site will rank
  • **Core Web Vitals**: Google's page experience metrics (LCP, FID, CLS)
  • **Backlinks**: Links from other websites pointing to your content

FAQ

How long does SEO take to show results?

SEO is a long-term strategy. Most sites see initial improvements within 3-6 months, with significant results at 6-12 months. Competitive keywords may take 12-24 months. Factors include domain authority, content quality, competition, and technical health.