Country Guide
Best Life Insurance in Wisconsin (2026)
Life insurance in Wisconsin is more affordable than the national average. Compare top carriers for WI.
By Itai Varochik | Updated February 20, 2026
Top Exchanges in Wisconsin
| # | Exchange | Best For | Fees | Type |
|---|---|---|---|---|
| 1 | Northwestern Mutual | Whole life | $950/yr | — |
| 2 | Haven Life | Online term life | $600/yr | — |
| 3 | American Family | WI-based insurer | $880/yr | — |
| 4 | Protective Life | Lowest term rate | $570/yr | — |
| 5 | State Farm | Bundling | $720/yr | — |