Matomo Review
By Itai Varochik | Last updated February 1, 2026
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Our Verdict
Matomo is the best privacy-focused analytics platform. Self-hosting gives you complete data ownership, making it ideal for GDPR-conscious organizations.
GetASearch Score: 7/10
Rating: 4.2/5 (580 reviews)
Pros
- Complete data ownership
- GDPR compliant
- Open-source
- No data sampling
Cons
- Self-hosting complexity
- Smaller ecosystem
- Less intuitive
- Fewer integrations
Score Breakdown
| Criteria | Score |
|---|---|
| Features | 8.0/10 |
| Ease of Use | 6.0/10 |
| Value for Money | 9.0/10 |
| Customer Support | 6.0/10 |
| Overall | 7.0/10 |
What is Matomo?
Matomo is an open-source web analytics platform that can be self-hosted for complete data ownership. It offers similar features to Google Analytics while prioritizing privacy and GDPR compliance.
Matomo Features
| Feature | Available | Description |
|---|---|---|
| Self-Hosted | Yes | Own your data |
| GDPR Compliance | Yes | Privacy-first design |
| No Sampling | Yes | 100% accurate data |
Matomo Pricing
Free (self-hosted) / Cloud from $23/mo
Best For
- Privacy-focused orgs
- EU companies
- Government
- Self-hosting teams
Final Verdict
Matomo is the best privacy-focused analytics platform. Self-hosting gives you complete data ownership, making it ideal for GDPR-conscious organizations.