Best CRM Software (2026)

Manage customer relationships, sales pipelines, and marketing automation with the best CRMs.

5 tools tested | Updated monthly | Independent reviews

Buyer's Guide

A CRM is the central nervous system of your customer-facing operations. Small businesses growing fast should consider HubSpot's generous free tier and all-in-one approach. Enterprise companies with complex sales processes need Salesforce's unmatched customization. The key factors are: deal pipeline management, marketing automation depth, reporting capabilities, third-party integrations, and total cost of ownership including implementation and training.

All CRM Software Reviewed

HubSpot

Rating: 4.6/5 | Editor's Choice | Pricing: Free – $3,600/mo

All-in-one CRM with marketing, sales, and service hubs for growing businesses.

  • Generous free CRM with unlimited users
  • Exceptional UI/UX across all hubs
  • All-in-one platform eliminates tool sprawl

Pipedrive

Rating: 4.5/5 | Pricing: From $14/mo

Sales-focused CRM with visual pipeline management and intuitive drag-and-drop interface.

  • Best visual pipeline
  • Very intuitive
  • Strong mobile app

Zoho CRM

Rating: 4.3/5 | Pricing: Free tier / From $14/mo

Affordable, feature-rich CRM with AI assistant and deep Zoho ecosystem integration.

  • Very affordable
  • Free tier for 3 users
  • AI assistant (Zia)

Freshsales

Rating: 4.2/5 | Pricing: Free tier / From $15/mo

AI-powered CRM by Freshworks with built-in phone, email, and chat.

  • Built-in phone and chat
  • AI lead scoring
  • Free tier available

Salesforce

Rating: 4/5 | Pricing: From $25/user/mo

The world's #1 CRM platform for enterprise sales, service, and marketing.

  • Market-leading CRM with 150,000+ customers
  • Unmatched customization and scalability
  • 5,000+ integrations on AppExchange

Popular Comparisons

Our Testing Methodology

We evaluate CRMs by simulating real sales workflows — importing contacts, managing pipelines, running email campaigns, and generating reports. We measure setup time, learning curve, automation capabilities, and integration reliability. Enterprise CRMs are evaluated with input from certified consultants.

Frequently Asked Questions

What's the best crm software in 2026?

Based on our testing, HubSpot is our top pick with a rating of 4.6/5.

How do we evaluate crm software?

We evaluate CRMs by simulating real sales workflows — importing contacts, managing pipelines, running email campaigns, and generating reports. We measure setup time, learning curve, automation capabilities, and integration reliability. Enterprise CRMs are evaluated with input from certified consultants.

Are your crm software reviews independent?

Yes. While we may earn affiliate commissions, our editorial team tests every product independently. Ratings are never influenced by commercial relationships.

How often are reviews updated?

We re-test and update our crm software reviews at least quarterly to ensure accuracy.

How does HubSpot compare to Pipedrive?

HubSpot (4.6/5) and Pipedrive (4.5/5) are both top-rated. Read our detailed comparison for a side-by-side breakdown.