Best Email Marketing (2026)

Find the best email marketing platforms for newsletters, automation, and e-commerce campaigns.

5 tools tested | Updated monthly | Independent reviews

Buyer's Guide

Email marketing remains the highest-ROI digital channel at $36-42 per $1 spent. The right platform depends on your business model: e-commerce brands need deep integration with Shopify and behavioral triggers (Klaviyo), creators need simple automation and deliverability (ConvertKit), and general SMBs benefit from easy-to-use all-in-one platforms (Mailchimp). Key differentiators include automation sophistication, segmentation depth, deliverability rates, and pricing model (by subscribers vs. by emails sent).

All Email Marketing Reviewed

Klaviyo

Rating: 4.5/5 | Editor's Choice | Pricing: Free – $150+/mo

The email & SMS marketing platform built for e-commerce growth.

  • Purpose-built for e-commerce marketing
  • Deep Shopify/WooCommerce integration
  • Predictive analytics (CLV, churn risk, next order date)

ActiveCampaign

Rating: 4.5/5 | Pricing: From $29/mo

Advanced email marketing and automation platform for sophisticated customer journeys.

  • Best automation builder
  • Advanced segmentation
  • CRM included

ConvertKit

Rating: 4.4/5 | Pricing: Free – $59+/mo

Email marketing platform designed for creators, bloggers, and online businesses.

  • Built specifically for content creators with a creator-centric interface and features
  • Simple yet powerful visual automations for complex subscriber journeys
  • Industry-leading email deliverability ensures messages reach the inbox consistently

Brevo

Rating: 4.3/5 | Pricing: Free tier / From $25/mo

All-in-one marketing platform (formerly Sendinblue) with email, SMS, and CRM.

  • Generous free tier
  • Email + SMS + CRM
  • Affordable pricing

Mailchimp

Rating: 4.2/5 | Pricing: Free – $350/mo

All-in-one email marketing platform for small businesses and creators.

  • Easiest email builder to learn
  • Free plan available
  • Good template library

Popular Comparisons

Our Testing Methodology

We test email platforms by running identical campaigns, measuring deliverability across Gmail, Outlook, and Yahoo, evaluating automation builder complexity, analyzing reporting depth, and benchmarking customer support response times. We also survey 500+ real users of each platform annually.

Frequently Asked Questions

What's the best email marketing in 2026?

Based on our testing, Klaviyo is our top pick with a rating of 4.5/5.

How do we evaluate email marketing?

We test email platforms by running identical campaigns, measuring deliverability across Gmail, Outlook, and Yahoo, evaluating automation builder complexity, analyzing reporting depth, and benchmarking customer support response times. We also survey 500+ real users of each platform annually.

Are your email marketing reviews independent?

Yes. While we may earn affiliate commissions, our editorial team tests every product independently. Ratings are never influenced by commercial relationships.

How often are reviews updated?

We re-test and update our email marketing reviews at least quarterly to ensure accuracy.

How does Klaviyo compare to ActiveCampaign?

Klaviyo (4.5/5) and ActiveCampaign (4.5/5) are both top-rated. Read our detailed comparison for a side-by-side breakdown.