ActiveCampaign Review
By Itai Varochik | Last updated February 1, 2026
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Our Verdict
ActiveCampaign is the best choice for businesses that need sophisticated automation workflows. Its automation builder is the most powerful in the category.
GetASearch Score: 9/10
Rating: 4.5/5 (1200 reviews)
Pros
- Best automation builder
- Advanced segmentation
- CRM included
- Great deliverability
Cons
- Steeper learning curve
- No free tier
- Can get expensive
- Complex for beginners
Score Breakdown
| Criteria | Score |
|---|---|
| Features | 10.0/10 |
| Ease of Use | 7.0/10 |
| Value for Money | 8.0/10 |
| Customer Support | 8.0/10 |
| Overall | 9.0/10 |
What is ActiveCampaign?
ActiveCampaign combines email marketing, marketing automation, CRM, and sales automation in one platform. It's known for its powerful automation builder and advanced segmentation.
ActiveCampaign Features
| Feature | Available | Description |
|---|---|---|
| Automation Builder | Yes | Visual workflow builder |
| CRM | Yes | Sales pipeline |
| Predictive Sending | Yes | AI-optimized send times |
ActiveCampaign Pricing
From $29/mo
Best For
- Advanced marketers
- E-commerce
- SaaS companies
- Agencies
Final Verdict
ActiveCampaign is the best choice for businesses that need sophisticated automation workflows. Its automation builder is the most powerful in the category.