Mailchimp Review

Our Verdict

Mailchimp remains the easiest entry point into email marketing.

GetASearch Score: 7.8/10

Rating: 4.2/5 (2156 reviews)

Score Breakdown

What is Mailchimp?

Mailchimp is one of the world's most widely used email marketing platforms, serving over 13 million active users ranging from solo entrepreneurs to mid-market businesses. Founded in 2001 by Ben Chestnut and Dan Kurzius in Atlanta, Georgia, Mailchimp was acquired by Intuit in 2021 for $12 billion, integrating it into the QuickBooks and TurboTax ecosystem. The platform's core email marketing capabilities include a drag-and-drop email builder with 100+ pre-designed templates, A/B testing for subject lines and content, send time optimization powered by machine learning, and advanced segmentation based on subscriber behavior, purchase history, demographics, and engagement patterns. The Customer Journey Builder enables automated multi-step email sequences triggered by specific events - welcome series for new subscribers, abandoned cart recovery, post-purchase follow-ups, re-engagement campaigns for inactive subscribers, and birthday or anniversary messages. Audience management features go beyond simple email lists. Mailchimp builds unified customer profiles by aggregating data from email interactions, website behavior (via the Mailchimp tracking pixel), e-commerce purchases, and connected apps. Predictive analytics tools estimate customer lifetime value, purchase likelihood, and churn risk, enabling more targeted and effective campaigns. Tags, segments, and groups provide flexible ways to organize contacts beyond traditional list structures. The platform has expanded significantly beyond email. Mailchimp now offers social media management (organic posting and paid ads for Facebook and Instagram), landing page creation, website building, digital ads management, postcards, and surveys. The Content Studio provides AI-powered creative tools including subject line suggestions, send time predictions, and the Creative Assistant that generates on-brand design variations from your existing assets. E-commerce integration is deep, with native connections to Shopify, WooCommerce, BigCommerce, Magento, and Squarespace. These integrations enable product recommendation emails, abandoned cart automation, order confirmation sequences, and revenue attribution reporting that shows exactly how much revenue each email campaign generates. Pricing follows a freemium model. The Free plan supports up to 500 contacts and 1,000 monthly email sends with basic templates and reporting. The Essentials plan starts at $13/month for 500 contacts, adding A/B testing, email scheduling, and 24/7 support. The Standard plan ($20/month) unlocks the Customer Journey Builder, send time optimization, and behavioral targeting. The Premium plan ($350/month) adds advanced segmentation, multivariate testing, comparative reporting, and phone support.

Integrations: WordPress, WooCommerce, Squarespace, Canva, Google Analytics, Zapier, Stripe

Email Builder: Still the Easiest

Mailchimp's drag-and-drop email builder remains the most intuitive we've tested. Pre-designed content blocks, responsive layouts, and a visual editor make creating professional emails possible in 10-15 minutes.

Automation: Good but Limited

Mailchimp's Customer Journey Builder offers visual automation workflows. It's visually appealing and easy to set up. However, it lacks the depth of Klaviyo or ActiveCampaign.

Pricing: Watch Out for These Gotchas

Mailchimp's pricing has several common complaints. First, you're charged for unsubscribed contacts still in your audience. Second, the jump from Standard to Premium ($350/mo) is steep.

Mailchimp Features

Key Specifications

Mailchimp Pricing

• Free: 500 contacts, 1,000 sends
• Essentials: $13/mo
• Standard: $20/mo
• Premium: $350/mo

Best For

• Small businesses just starting email marketing
• Beginners wanting the easiest interface

Not Ideal For

• E-commerce brands at scale
• Teams needing advanced automation

Final Verdict

Mailchimp remains the easiest entry point into email marketing.

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Frequently Asked Questions