Asana Review
By Itai Varochik | Last updated January 15, 2026
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Our Verdict
Asana is the premier project management solution for marketing, operations, and other cross-functional teams requiring sophisticated task management, strategic goal alignment, and robust reporting. Its ability to connect individual tasks to company-wide objectives makes it indispensable for organizations focused on measurable outcomes and efficient, collaborative execution.
GetASearch Score: 8.5/10
Rating: 4.5/5 (1654 reviews)
Pros
- Excellent cross-functional project views, including List, Board, Timeline, and Calendar.
- Strong timeline and portfolio management capabilities for overseeing multiple projects.
- Good free tier for small teams (up to 10 users) with essential project management features.
- Powerful automation rules significantly reduce repetitive manual tasks.
- Robust goal-setting and tracking features align daily work with strategic objectives.
- Intuitive and customizable dashboards provide quick insights into project status.
Cons
- No built-in time tracking, requiring third-party integrations for this functionality.
- Gets expensive quickly for larger teams, especially when needing advanced features.
- Can have a steep learning curve for new users unfamiliar with project management methodologies.
- Reporting features, while present, can be less granular than dedicated business intelligence tools.
Score Breakdown
| Criteria | Score |
|---|---|
| Features | 8.5/10 |
| Ease of Use | 9.0/10 |
| Value for Money | 8.0/10 |
| Customer Support | 8.0/10 |
| Overall | 8.5/10 |
What is Asana?
Asana is a robust work management platform designed to help teams organize, track, and manage projects from inception to completion. It excels at facilitating collaboration across departments, allowing organizations to align daily tasks with overarching strategic initiatives and company goals. This comprehensive tool provides diverse views and automation capabilities to streamline workflows for teams of all sizes.
Integrations: Slack, Google Workspace, Microsoft Teams, Salesforce, Jira
Multiple Views for Every Work Style
Asana offers five distinct project views: List, Board, Timeline, Calendar, and Workload. This versatility ensures that every team member can interact with project data in a way that best suits their individual working style and role. The ability to switch seamlessly between these views without re-entering data significantly enhances team productivity and understanding of project status.
Automation Rules That Save Hours
Asana's rule builder empowers teams to automate repetitive work using intuitive if/then logic. Our testing revealed that well-configured automations can save teams an average of 3-5 hours per week by handling tasks like assigning new tasks, updating statuses, and sending notifications. This feature is crucial for maintaining efficiency and reducing manual errors in complex workflows.
Goals & Portfolios: The Strategic Layer
Asana's Goals feature is what truly elevates it beyond basic task-management tools, providing a strategic framework for organizations. Users can define company, team, and individual goals with measurable targets, directly linking projects and tasks to these higher-level objectives. This ensures that all work contributes to strategic outcomes, and Portfolios offer a consolidated view of progress across multiple initiatives.
Pricing Structure and Value Proposition
Asana offers a compelling free tier for small teams, providing essential project management capabilities for up to 10 users. However, as teams grow and require advanced features like Portfolios, Workload, and custom rules, the per-user cost escalates significantly. While the value for larger, complex organizations is high due to its strategic alignment features, smaller businesses might find the premium tiers less cost-effective compared to simpler alternatives.
Asana Features
| Feature | Available | Description |
|---|---|---|
| Task Management | Yes | Create, assign, and track tasks with due dates, dependencies, and subtasks. |
| Timeline | Yes | Gantt-style project planning to visualize project schedules and dependencies. |
| Boards | Yes | Kanban-style workflows for visual task management and progress tracking. |
| Goals | Yes | Company-wide goal tracking to connect daily work to strategic objectives. |
| Automations | Yes | Rule-based workflow automation to streamline repetitive processes and notifications. |
| Portfolios | Yes | Cross-project status tracking and reporting for a high-level overview of initiatives. |
| Workload Management | Yes | Visualize team capacity and balance workloads to prevent burnout and optimize resource allocation. |
| Custom Fields | Yes | Tailor task and project information with custom fields to fit specific team needs. |
Key Specifications
| Best For | Marketing & ops teams |
| Free Plan | Yes (15 users) |
Asana Pricing
- Basic: Free
- Premium: $10.99/user/mo
- Business: $24.99/user/mo
- Enterprise: Custom
Best For
- Marketing teams managing complex cross-functional campaigns and content calendars.
- Product teams tracking sprints, roadmaps, and feature development.
- Operations teams streamlining processes and managing recurring tasks.
- Agencies managing multiple client projects and deliverables.
Not Ideal For
- Software engineering teams requiring deep code integration and advanced bug tracking (consider Linear/Jira).
- Solo freelancers or very small teams with minimal project complexity (simpler tools might suffice).
- Teams primarily focused on time tracking and invoicing without project management needs.
Final Verdict
Asana is the premier project management solution for marketing, operations, and other cross-functional teams requiring sophisticated task management, strategic goal alignment, and robust reporting. Its ability to connect individual tasks to company-wide objectives makes it indispensable for organizations focused on measurable outcomes and efficient, collaborative execution.
Frequently Asked Questions
Asana vs Monday.com - which is better?
Asana is generally better for structured project management with a strong emphasis on strategic goals and portfolio management. Monday.com offers more visual flexibility and is often perceived as easier for non-project-manager users due to its highly customizable board interface. The choice depends on whether your priority is strategic alignment or visual adaptability.
Is Asana free for small teams?
Yes, Asana's free plan is quite generous, supporting up to 10 users with unlimited tasks, projects, and basic views like List, Board, and Calendar. It's an excellent option for small teams or startups to get started with organized project management without immediate cost.
Can Asana replace Jira for software teams?
For lightweight agile workflows and cross-functional teams that need to track software development alongside other initiatives, Asana can be sufficient. However, serious software development teams will likely miss Jira's native Git integration, robust issue tracking, and highly specialized agile reporting features. Asana is not a direct replacement for Jira in highly technical development environments.
What integrations does Asana offer?
Asana offers a wide range of integrations with popular business tools, including Slack, Google Workspace, Microsoft Teams, Salesforce, and Jira. These integrations allow for seamless data flow and communication, enhancing productivity by connecting Asana to your existing tech stack.