Hootsuite Review

Our Verdict

Hootsuite is a reliable enterprise social media management platform.

GetASearch Score: 7.5/10

Rating: 4.2/5 (2876 reviews)

Score Breakdown

What is Hootsuite?

Hootsuite is the original social media management platform, founded in 2008 and now serving over 200,000 paid accounts ranging from solo creators to enterprise marketing teams. The platform provides a centralized dashboard for managing, scheduling, and analyzing content across all major social networks including Instagram, Facebook, Twitter/X, LinkedIn, TikTok, YouTube, and Pinterest. The core scheduling engine lets you plan and publish content across multiple networks simultaneously, with a visual calendar view for managing your content pipeline. Best Time to Publish recommendations use your audience's historical engagement data to suggest optimal posting times. Bulk scheduling via CSV upload enables planning weeks or months of content at once, while the content library stores approved assets and templates for team reuse. Hootsuite's social inbox consolidates messages, comments, and mentions from all connected networks into a single stream, making it manageable to monitor and respond to audience engagement without switching between apps. Assignment, tagging, and saved replies help teams handle high volumes efficiently. Sentiment analysis flags urgent or negative messages for priority attention. Analytics and reporting cover both organic and paid social performance. Track follower growth, engagement rates, click-through rates, and content performance across networks. Competitive benchmarking lets you compare your metrics against industry averages or specific competitors. Custom reports can be scheduled for automatic delivery to stakeholders. The OwlyWriter AI assistant helps generate post ideas, captions, and hashtag suggestions based on your brand voice and trending topics. Social listening monitors brand mentions, industry keywords, and competitor activity across public social conversations - valuable for reputation management and identifying content opportunities. Hootsuite integrates with 150+ apps including Canva (for in-app design), Google Analytics, Salesforce, Shopify, and content curation tools. Plans range from Professional ($99/month for 1 user, 10 social accounts) to Enterprise with custom pricing, unlimited accounts, and advanced features like approval workflows, custom roles, and API access.

Integrations: Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube

Social Listening: Hootsuite's Differentiator

Hootsuite's social listening monitors brand mentions, competitor activity, and industry conversations across social networks, blogs, news sites, and forums.

Enterprise-Grade Management

For large organizations, Hootsuite offers role-based access control, content approval workflows, compliance archiving, and custom reporting.

Hootsuite Features

Key Specifications

Hootsuite Pricing

• Professional: $99/mo
• Team: $249/mo
• Enterprise: Custom

Best For

• Enterprise social media teams
• Agencies managing multiple clients

Not Ideal For

• Solo creators on a budget
• Very small businesses

Final Verdict

Hootsuite is a reliable enterprise social media management platform.

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Frequently Asked Questions