Later Review
By Itai Varochik | Last updated February 1, 2026
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Our Verdict
Later is the best social media tool for visually-driven brands. Its Instagram-first approach and visual calendar make it ideal for creators and lifestyle brands.
GetASearch Score: 8/10
Rating: 4.3/5 (680 reviews)
Pros
- Best visual calendar
- Instagram-focused features
- Link-in-bio tool
- Easy to use
Cons
- Limited for non-visual platforms
- Basic analytics
- Fewer platforms
- Limited team features on free
Score Breakdown
| Criteria | Score |
|---|---|
| Features | 7.0/10 |
| Ease of Use | 9.0/10 |
| Value for Money | 8.0/10 |
| Customer Support | 7.0/10 |
| Overall | 8.0/10 |
What is Later?
Later is a visual-first social media scheduling platform, originally built for Instagram. It offers a drag-and-drop calendar, link-in-bio tool, and analytics across major platforms.
Later Features
| Feature | Available | Description |
|---|---|---|
| Visual Calendar | Yes | Drag-and-drop scheduling |
| Link in Bio | Yes | Drive traffic from bio |
| Auto-Publish | Yes | Automatic posting |
Later Pricing
Free tier / From $25/mo
Best For
- Instagram creators
- Lifestyle brands
- Visual marketers
- Small businesses
Final Verdict
Later is the best social media tool for visually-driven brands. Its Instagram-first approach and visual calendar make it ideal for creators and lifestyle brands.